Capabilities Brochures

Capabilities Brochures

MENC

Before it's name change to the National Association for Music Education (NAfME), MENC wanted a piece for fund raising, awareness, and a profile of what the organization did. The emphasis, of course, was the importance of music education in schools.

Business Software Alliance (BSA)

As BSA worked its way through a series of branding styles, the design reflected those different approaches. Some used non-representational imagery, some used straightforward photographic depictions, and some used a mix of the two. In similar manner, some of the pieces used a vibrant color palette while others were considerably more restrained. 

Lasko Design + Consulting

I’m a big believer in “practice what you preach” and have created scores of self-promotion pieces over the past 25 years — print and digital; elaborate and simple. These include oversize roll-fold self-mailer; pocket-sized fold-out; wire-o bound 32-page booklet of selected projects; and an eight-page booklet with back extension panel.

International Parking Institute (IPI)

Corporate capabilities and membership recruitment brochure. The 18-page brochure was built as a narrative about the institute, using a “drive” through a parking garage as a metaphor: You enter, take a ticket, park, view membership benefits, then exit. The piece also includes an extension panel fold-out of IPI publications and resources.
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