JangleBox LLC, a company I started and own, makes guitar effects pedals or “stompboxes.” All the JangleBox design, marketing and branding was done by myself, including the logo, product graphics, packaging, posters, website, advertising and trade show collateral.
A simple slipcase, printed on premium heavy gloss stock, is placed over a sturdy off-the-shelf corrugated box to create an attractive, durable and relatively inexpensive packaging solution. It also reinforces the JangleBox utilitarian brand ethos.
Trade magazine advertising is crucial to JangleBox’s marketing. The way the business has evolved, music store dealers have now become as important a target demographic as individual website customers.
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